Jessica Sitomer
Seminars and Coaching for the Entertainment Industry
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Entertainment Industry Question 68: What do I need to know about the Upfronts?

Jessica’s Answer:

Here's the Wikipedia description of the upfront: http://en.wikipedia.org/wiki/Upfront
In the North American television industry, an upfront is a meeting of television network executives with the press and, more important, with major advertisers. It is so called because it signals the start of an important advertising sales period, allowing marketers to buy commercial airtime "up front", or several months before the season begins.
In the United States, the major broadcast networks' upfronts occur in New York City during the third week of May, the last full week of that month's sweeps period. The networks announce their fall primetime schedules, including tentative launch dates (i.e. fall or midseason) for new programming, which may be "picked up" the week before. The programming announcements themselves are usually augmented with clips from the new series, extravagant musical numbers, comedic scenes, and appearances by network stars, and take place at grand venues such as Radio City Music Hall or Carnegie Hall. Most cable networks present earlier in the spring since they usually program for the summer months; press attention to these announcements is usually much lighter.

Of course, now it's June, so here's what's important to know once the shows have been picked up: Add a comment

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Entertainment Industry Question 67: How do I stay in touch with people while I'm working? I usually get absorbed in what I am doing.

Jessica’s Answer:

Here's how the actual question read:
You said about looking for work, "the best time to make calls is while you’re working."  Could you talk more about that?  I usually get absorbed in what I am doing and don't think to be reaching out to people during that time.

The reason I say that quote is because: Add a comment

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Entertainment Industry Question 66: Is Facebook a good place to network?

Jessica’s Answer:

This is a question that came up at a networking breakfast I attended yesterday, and the speaker steered the participant in another direction.

In the famous words of Ron Burgundy AKA Anchorman  "AGREE TO DISAGREE!"

I think Facebook is a GREAT resource for networking ESPECIALLY for all of you shy people out there who hate going to networking events.

Here are just a few reasons to use Facebook for networking: Add a comment

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Entertainment Industry Question 65: What is the best way to get into Development and work your way up?

Jessica’s Answer:

I started as an assistant, became a development associate, and then started my own production company. Others in our office started as unpaid interns. Some people make the move from an agency to development. Then, I’ve met people who’ve come from completely different industries and their interesting skills combined with excellent interviewing has landed them a job in development.
 
This no single “best” way to get in. Therefore: Add a comment

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Entertainment Industry Question 64: Since I freelance and move around a lot from show to show, when I do know if it's time to get rid of some old gigs on my resume?

Jessica’s Answer:

Great question! It's time to get rid of old gigs when your resume becomes more than one page. In our industry, when people are looking at your resume, they are looking for what stands out. That may be: Add a comment

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Entertainment Industry Question 63: What should I ask as starting pay?

Jessica’s Answer:

Because I don’t know what you do or the starting pay for anything other than what I’ve done, here are my suggestions: Add a comment

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Entertainment Industry Question 62: Part 2 of yesterday's question: How do I sell an idea for a script or project?

Jessica’s Answer:

This is a GREAT question for mentors. If you have questions about mentors, let me know.
So, for now: Add a comment

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Entertainment Industry Question 61: If I make projects with friends or want to sell an idea for a script or project, how do I go about selling it to someone to produce?

Jessica’s Answer:


I’m going to answer this in 2 parts because a finished project is different than an idea.

 
Part 1: How do I sell a project I made with a group of friends?

Add a comment

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Entertainment Industry Question 83: How does networking at industry social events and parties ever lead to future work?

Jessica’s Answer:

The question continues:  I hear about this all the time, but can’t figure out how this all works exactly. This may be extremely naïve of me, but how does this ever happen? How could an introvert who prefers one-on-one meetings, not feel socially awkward at these larger gatherings? Add a comment

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Entertainment Industry Question 60: Which industry (film, television, commercial) would you say is easiest to get work in?

Jessica’s Answer:

They are all equally as easy and as difficult to get in to.  Did that sound like Yoda? No, I'm not trying to do a Jedi mindtrick on you. The business tools and strategies for breaking into each area, are the same. The people and companies you target are different.

The quantity and quality of your business relationships in each area will determine your fastest path to work. Here's how to determine where you're starting out: Add a comment

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More Articles...

  1. Entertainment Industry Question 59: Question: How do you know who to contact about getting a job when the job you want is not posted on any website?
  2. Entertainment Industry Question 58: Do I really need a good academic background to make it in Hollywood?
  3. Entertainment Industry Question 57: I just moved to LA. How do I make enough money to stay here while I try to get industry work?
  4. Entertainment Industry Question 56: How long does it realistically take to make it as a screenwriter?
  5. Entertainment Industry Question 55: Can one get a steady job in the entertainment industry?
  6. PITCH PERFECT
  7. Entertainment Industry Question 54: What do you do when your family doesn't get/support what you do?
  8. Entertainment Industry Question 53: Question: How do I stand out?
  9. Entertainment Industry Question 52: Do you have to live in Hollywood to have a successful career in entertainment?
  10. Entertainment Industry Question 51: Is it difficult crossing over from television to film, or vice versa?
  11. Entertainment Industry Question 50: I read your list of people to get referrals to on page 79 but how do you ask for them when people are so competitive?
  12. Entertainment Industry Question 49: How do I choose a mentor?
  13. Entertainment Industry Question 48: How do I find representation?
  14. Entertainment Industry Question 47:It seems like every successful person took a different path to become successful. How do I know what the right path is?
  15. Entertainment Industry Question 46: Will internships in the entertainment industry lead to anything after?
  16. Entertainment Industry Question 45: How does going to a Union movie screening help me when I'm watching a movie?
  17. Entertainment Industry Question 44: when you are at the top of your profession on the technical side, how do you break through into management?
  18. Entertainment Industry Question 43: how do you avoid getting pigeon-holed?
  19. Entertainment Industry Question 42: how do you market and sell yourself without seeming fake?
  20. Entertainment Industry Question 41: How should I prepare for an informational meeting with someone I've been referred to?
  21. SEX TAPE
  22. Entertainment Industry Question 40: Should you “settle” for work that may not be exactly what you want to pursue?
  23. Entertainment Industry Question 39: Why is it important to BCC my mass emails?
  24. Entertainment Industry Question 38: How do I deal with finding work in such a bad economy?
  25. Entertainment Industry Question 37: Should I get on Facebook for work reasons?
  26. Entertainment Industry Question 36: What do you do when someone is stealing the conversation? Part 2
  27. Entertainment Industry Question 35: Question 35: What do you do when someone is stealing the conversation? Part 1
  28. Entertainment Industry Question 34: Should I go to film school?
  29. Entertainment Industry Question 33: What do I do if my boss won't move me up?
  30. Entertainment Industry Question 32: Should I re-rate?

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