Jessica Sitomer
Seminars and Coaching for the Entertainment Industry
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For Love of the Game

By Jessica Sitomer

In For Love of the Game, Kevin Costner, plays Billy Chapel, a legendary Detroit Tigers pitcher.  Due to age, injury, and attitude, his career and love life are in the balance.  A wonderful movie about dreams, dedication, and the perfect game.

Sometimes, the entertainment industry can make you feel like “your season” or worse “your career” is ending.  Constantly, people around you are talking your ear off about all that is wrong with the industry in which you are working so hard to succeed. You start to doubt yourself and your future, even the future of the industry.  There never seems to be enough time or money, and worst of all, opportunities to perform the job you love.     
The industry is always changing but it is NOT going away, not collapsing, despite what others may fret about. Here are 3 tips to keep you and your passion on track:

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Pump Up The Volume

I am having so much fun with another brand I’ve launched. One of the things I’ve always taught my clients is to create multiple streams of income. Being in the entertainment industry means work isn’t always steady, but it doesn’t mean your income can’t be (more on how to create multiple streams of income coming up in July).

As the CEO of my own company (as you are of yours), I invest in myself. ABL, as one of my coaches says (Always Be Learning). After investing in new programs, I take what I’ve learned and show you how it can apply to your career. Today, I’m going to address a marketing technique called Podcasting. You may or may not have heard of it, but people in the entertainment industry are using it including: Adam Carolla, Will Sasso, Chris D’Elia, Brayn Callen, Nerdest Wrtiter’s Panel, The Art of Photography, and television shows like Mad Men and Game of Thrones.

I launched mine, Finding Happily Ever After this month. When I publicized it on Facebook I warned… “Be prepared to learn more about me than you ever wanted to know.” It’s comedic in nature, with business/relationship/health Dos and Don’ts, targeted to high achieving women. Of course I still have my male fans and they review along with the women. Here are two:

She’s Hilarious!!!!!! by LIDO66

WoW!!! Couldn’t stop laughing!!!!! And on top of that, you actually learn stuff! And as a busy mom I can use the do’s and don’ts and I can’t resist the dirt!

Down To Earth, Personable and Fun To Listen To by Tayo Rockson

What's not to love about Jessica and her podcast? She shares relatable stories and talks to you like she is sitting next to you. She clearly has experience and you feel like you are listening to your BFF. I definitely recommend this to anyone who wants to have a laugh, cry or just discover how to live a better life!

Today’s blog is about how you can use podcasting to market yourself to get work, and how sharing yourself will lead to job offers. This may not be one you’re ready to follow through on now, so save it, because very soon, podcasting will be as common as the marketing tools you’re using today.

p.s. I’d love it if you supported me by going to iTunes, subscribing and leaving a review whether you’re male or female, but remember my warning ;-)
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The Big Chill

Are you putting too much pressure on yourself?  

In The Big Chill, after attending a college friend’s funeral, seven friends are reunited and spend the weekend chilln’. What’s interesting when you have an ensemble cast of characters, is seeing how they all react to down time. There’s always a Type-A character who I relate to.

One of the issues with the lifestyle of an independent contractor, is when you’re working, you know what to do and what’s expected. When you’re out of work and “looking for a job,” is when it gets fuzzy for most. Many people put pressure on themselves to be busy all of the time and create busy work that ends up stressing them out.

Here are 3 tips to help take the pressure off:

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Jerry Maguire's Mission

What A Mission Statement Can Do For Your Career

The journey of pursuing your dream can feel like a roller coaster sometimes.  At moments everything comes together and it's exciting and exhilarating. And at other moments, it's like you're zooming out of control down down down and you just want the downhill slide to stop! Here are some tips for helping you stay on the up up up...
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In Her Shoes

You Can’t Please Everyone, So What Do You Do? 

Thank you to all of you who participated in my poll.  Now I have a much better idea of what you want.  However, I can’t please everyone, so here is my plan.  For frequency, it was literally 1 28%/ 2 23%/ 4 29%.  So my compromise is that I will post a video weekly on my YouTube page for those of you who want to see videos regularly.  You can subscribe to my page at  The latest one, “Should you take notes at a mentor meeting,” is up now.

I will send out two newsletters a month, one written article like today, and one video.  

My lesson is that as much as I want to help and inspire everyone who chooses to be on my list, I can’t please everyone, but I am doing my best to accommodate as many as I can.  Today’s article in on how you can do the same while pursuing your aspirations.

IN HER SHOES You Can’t Please Everyone, So What Do You Do?     
By Jessica Sitomer

Rose, is a people pleaser.  She puts so many hours in at the office and her reasoning is, “Where would I be without people to please?”  The obstacle for people pleasers is that they find it very hard to say no and often get taken advantage of, as was the case when Rose could not say no to her sister, Maggie.  

Most creatives are “people pleasers” in the sense that when they create something it’s for others, and they crave accolades.  For a people please to overhear someone say that their works stinks, is like a mother overhearing someone say her baby is ugly.  It hurts.  People pleasers are very sensitive people because all they want to do is be helpful to others.

But, you can’t please all the people all of the time.  Even great Academy Award Winning Films have their haters.  

Here’s another obstacle for people pleasers: hearing “no.”  When all you want to do is share your talents with the world, it is really hard to hear, “No.”  The more you hear it the more frustrated you get and the more frustrated you get, the more negative your energy, and the more negative energy, the more “Nos” you hear.  Vicious cycle, I know.    

Here are 3 ways to determine whom to please:
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You've Got Mail

How To Write Sincere Emails

If you saw You've Got Mail (and I hope you have because it's a classic), you know Joe Fox was not being completely sincere with his identity.  However, the content of his emails was completely sincere, which is why, in the end, it was a happy ending.  Want to know how to shine in emails you're sending "cold", "lukewarm", or "warm"? Add a comment



What You Do In Entertainment Can Change Lives

I've been sharing these videos with you since January.  I hope they've been impacting you.  The only way for me to measure is if you "like, comment, and share" them.  When you work on a project, you don't really have a way to measure the impact your work has on others... but it does have an impact! What you do could change lives!  Here's an example of how a film changed me...
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Me, Myself, & Irene

How to Create A Great Bio For Your "About Me" Website Page

Charlie, is a state trooper with multiple personalities.  Now, this may make for a hilarious comedy, but it's not very good when you are writing a bio for your website.  You want people to get to know "you" and the specifics of how you are branding yourself. Here are 3 styles of "About Me" pages that can help you to improve your website bio...
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I Don't Know How She Does It

Time Managment for the Independent Contractor

In I Don't Know How She Does It, no one knows how Sarah Jessica Parker's character, Kate, manages to excel at a high powered job, be a wife, a mom, attend school events and more. Here's some insight into "How she does it..."
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A Lot Like Love

Can Pictures Help You Get Work?

In A Lot Like Love, Amanda Peet's character is a photographer.  She is also very clear and strict on "rules in relationships" as Ashton Kutcher found out.  Rules are a good thing when they take you in the right direction.  When it came to today's Reel Answer Question about Instagram, I didn't know the "rules" so I learned them, have been practicing them and here are a few tips that may help you decide if a picture is worth a thousand words for your business... Add a comment



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